Creating a website is a crucial step in marketing your business. Your business website is essentially your online sales letter, broadcasting your offerings to potential clients. Consequently, it is imperative that your website broadcasts the right message and the 10 questions below will help guide you through the website design process. Answers to these questions will clearly define your website project so that you and your web designer are on the same page. End result: You'll save time and oodles of money and still get the ideal website for your business!
1. What is the primary purpose of your website? Ask yourself if the website will be mostly informational or are you trying to sell products?
2. Who is your target group?
3. What functionality and features do your site need? Will you need a shopping cart? Contact form? Embedded Google Map?
4. Will your website need integration with a database, application, etc. currently being used by your business? Will it need to be linked to a CRM?
5. Who are your top competitors?
6. Find 5 websites in an industry similar to yours that you like. Can you pinpoint what you like about them?
7. Find 5 websites in an industry similar to yours that you don't like. Why don't you like them?
8. Will you need a mobile friendly website? Visitors can access your website from their smartphones, IPads etc.
9. What is the long term purpose of your website? Will you need to create off shoot websites? Make additions?
10. Who will be maintaining your website? Who will make updates to your website? In that case, you may consider a content management system which enables you to make changes yourself. However, if you are not at all tech savvy, consider entering a contract with a website developer to maintain your website for you.
Computer Orange is an IT consulting firm in Downtown Boca Raton, FL which specializes in business and residential IT support and web design. We provide a variety of web design packages and managed web presence/SEO with many options for any budget. To get the most out of your website investment, contact us for a free consultation today. 561.368.4500
